Celebrate the 40th Anniversary of the TRANSFORMERS Franchise with Hasbro

Hasbro, a leading toy and game company, today announced TRANSFORMERS ‘80s Week to celebrate the 40th anniversary of the beloved franchise. The week-long celebration features new product reveals, pre-orders and…

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Panthor Missing in New York City

If you are in New York City – or are travelling there for NYCC – you need to be on high alert. While Mattel is celebrating 41 years of Masters…

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Fang-Or Coming to Mattel Creations August 8th

The Masters of the Universe Origins Fang-Or figure, the latest of the Snake Men, will be available to order on Mattel Creations on August 8th at 9AM PT. Fang-Or includes…

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Masters of the Universe Origins and Masterverse from SDCC

I recapped the Masters of the Universe panel over on twitter, but check the gallery out below to see all the toys on display from the Mattel booth. The big…

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Mattel Announces SDCC Exclusive Masters of the Universe Masterverse Motherboard Figure

Mattel’s ’12 Days of Fandom’ continues with the announcement of the SDCC exclusive Masters of the Universe Masterverse Motherboard figure. Inspired by Masters of the Universe: Revelation, Motherboard is the new…

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Mattel Unveils Two Jurassic Park Related SDCC Exclusives: Hot Wheels Jeep Wrangler & Steven Spielberg Figure

As Mattel’s ’12 Days of Fandom’ continues – today they revealed two SDCC exclusives from the Jurassic Park franchise. Both of these will be available at the Mattel booth in…

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1st Mattel SDCC Exclusive Revealed – WWE Ultimate Edition Muhammad Ali Action Figure Set

Mattel has kicked off their pre-SDCC ’12 Days of Fandom’ with the announcement of their fist exclusive for the show – a WWE Ultimate Edition Muhammad Ali. Muhammad Ali is…

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Mattel Announces SDCC 2023 “12 Days of Fandom”, In Booth Fan Experiences and Panels

Mattel, Inc. (NASDAQ: MAT) announced today its return to San Diego Comic-Con (SDCC) from July 19 to July 23! The brand’s presence at the epicenter of pop culture will include…

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Mattel Kicks off Jurassic World “The Gates” Crowdfund Campaign

Mattel is celebrating the 30th anniversary of Jurassic Park with a new crowdfund campaign for the giant park entry gates (now motorized) and the first ever Ford Explorer #5. The…

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SDCC 2022: Mattel Wrestling and Masters of the Universe

Of all the companies at SDCC, Mattel really pulled out all the stops and did it right. My time in the booth was focused on Masters of the Universe and…

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ICYMI: First Weeks of Mattel’s ’12 Days of Fandom’ SDCC Reveals

Mattel has been killing it with the SDCC exclusive reveals during their ’12 Days of Fandom’ lead up to the show. In the event you missed any of the first…

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Mattel’s “12 Days of Fandom” Starts Tomorrow!

Mattel celebrates the return of SDCC with the “12 Days of Fandom” featuring exclusive new collectibles from iconic properties including Hot Wheels, WWE, Jurassic World, Star Wars, Masters of the…

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Mattel Announces SDCC Plans Including Panels, Fan Events and Exclusives

Mattel has announced their return to SDCC with a number of panels, product showcases (at booth #3029 and #2945) and special fan events. The celebration starts on July 11th when…

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Mattel Celebrates the Power of Sun-Man

Earlier this month Mattel released Sun-Man to the world and to celebrate him joining He-Man and the Masters of the Universe, Mattel has produced a video that show the importance…

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Mattel Debuts Official Trailer and Details for Second Season of He-Man and the Masters of the Universe

The second season of Netflix’s He-Man and the Masters of the Universe CG animated series kicks off on Thursday, March 3rd. Produced by Mattel Television, the synopsis for the season…

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